Website agencies tend to build the website first and add ordering later. Restaurants usually need it the other way round. Once you see that the two pages do different jobs, and what they must share, the order to build them in becomes obvious.
What is the job of a restaurant ordering page?
It sells. Its job is narrow: show the menu, take the order, confirm the time. Everything on it should cut the number of taps between “I’m hungry” and “order placed”. Good photos help. A long story about the restaurant’s history does not, at least not here.
The ordering page is what a regular uses at 6:55pm on a Friday. They already know you. They just want their order in.
What is the job of a restaurant website?
It explains. Its job is broad: where you are, when you open, what the room is like, whether you cater, what people say about you, how to find you on a map and, yes, how to order. It is the page a first-time visitor reads before deciding to try you.
What should the website and ordering page share?
The common mistake is to run them as two separate systems with separate content. They should share:
- One menu. The dish, price and availability on the website are the ones the customer can order.
- One set of details. Opening hours, address and phone number, entered once and shown everywhere.
- One brand. Colours, photos and tone should not change when someone taps “Order”.
On TableSyncAI, the ordering page and the branded website use the menu you manage in Control Centre, the same menu your POS and kitchen use. Change a price once and it changes everywhere.
Which should a restaurant set up first?
- If you already have a website that people find: add an ordering page first. It is the quickest change to your takings.
- If you have no website, or one nobody finds: a hosted ordering page can be your online front door for a while. Many regulars only need the menu and a way to order.
- If you are opening or rebranding: plan both on one platform from the start, so you never have to keep two menus in step.
How do you know your website and ordering page have drifted apart?
- The website shows a price the ordering page disagrees with.
- The website says you open at 12, but ordering opens at 11:30 because nobody updated the second system.
- A dish is sold out on one and available on the other.
- Your listing on Google shows one phone number and your order confirmations show another.
Each of these is a sign of two systems where there should be one.
What do you get on each TableSyncAI plan?
- Every plan includes a hosted ordering page connected to your POS and kitchen screen. Guests can check out as a guest or with an account, for collection or delivery to the postcodes you choose.
- Pro (£119 a month) and Complete (£199 a month) add a branded restaurant website on your own domain. Your own domain, set up with our help.
- Online card payment uses TableSync Payments, which is in early access. Card rates are confirmed at setup.
Prices exclude VAT. Compare the plans on the pricing page, or read how to add online ordering to a restaurant website if you already have a site.